Team

A multidisciplinary high-performance team will work on the proposed challenges complemented with external teams depending on the nature of the project.

Silvana Churruca

CEO

Specialist in Cognitive Systems and Media from Pompeu Fabra University (UPF); Specialist in Theory of Communal Design and Esp. In Strategic Management of Design by the University of Buenos Aires (UBA).

Silvana is the CEO of the Payment Innovation Hub, a JV founded by CaixaBank, Global Payments, Visa, Samsung and Arval with the purpose of boosting R + D + i projects that bring the best and most innovative experiences in payment methods to society. Previously, he managed the CaixaBank Payments Customer Experience team. With a strong multidisciplinary background, Silvana is an expert in the areas of Customer Experience, UX and UX Research, where she has been working for more than 15 years.

Alma López de Rodas Goulard

Executive Assistant

Despite her Law Degree, her career has been oriented to the technological world in the area of communication and management.

She contributes to the Payment Innovation Hub with her vast experience as an Executive Assistant in technology companies, highlighting her long career as Executive Assistant to the president of one of the first leaders in the innovation ecosystem of Barcelona, Softonic. Thanks to her broad professional profile, she will also collaborate with the communication team and support the technical team in the administrative area.

As she loves to move around the world of startups and new technologies, she will also help us to keep informed of the news in our sector.

In her spare time, she always finds a slot to help and promote newborn technology startups (or almost) through her blog.

Alma López de Rodas Goulard

Executive Assistant

Despite her Law Degree, her career has been oriented to the technological world in the area of communication and management.

She contributes to the Payment Innovation Hub with her vast experience as an Executive Assistant in technology companies, highlighting her long career as Executive Assistant to the president of one of the first leaders in the innovation ecosystem of Barcelona, Softonic. Thanks to her broad professional profile, she will also collaborate with the communication team and support the technical team in the administrative area.

As she loves to move around the world of startups and new technologies, she will also help us to keep informed of the news in our sector.

In her spare time, she always finds a slot to help and promote newborn technology startups (or almost) through her blog.

Adrián Fernández Martínez

UX Research Specialist

PhD in Computer Science by the Universitat Politècnica de Valencia (UPV) specialized in Web Usability.

He worked as researcher at international universities such as Politecnico di Milano (Italia) and North Carolina State University (USA), and as user experience (UX) researcher at well-known tech-companies such as Softonic and Wallapop.

His main mission is to understand and empathize with users in order to help them to remove their barriers, meet their needs and provide them with valuable products and services, as well as the iterative evaluation of them from the UX viewpoint.

In his spare time, he usually regains his teaching vocation to give training to the UX professionals of tomorrow thanks to his participation in different masters and courses promoted by various universities and organizations such as the Universitat Pompeu Fabra (UPF), Escola superior de Disseny industrial (ESDi), Business School of Innovation and Entrepreneurs (IEBS) and UXer School.

Diego Beltramini

UX Design Specialist

User Experience Designer with a degree in Communication Design at Politecnico di Milano (POLIMI) and an extensive experience in User Interface and Graphic Design.

Since 2012 he has been working for leading international Design agencies such as Ogilvy & Mather, NiEW Design and Zinc Group, taking part into the creation of websites, e-commerces, native applications and digital platforms for big data management and monitoring.

His goal is to offer a unique and enjoyable experience for the users and to find ways to render the approach more accessible for everyone.

Diego Beltramini

UX Design Specialist

User Experience Designer with a degree in Communication Design at Politecnico di Milano (POLIMI) and an extensive experience in User Interface and Graphic Design.

Since 2012 he has been working for leading international Design agencies such as Ogilvy & Mather, NiEW Design and Zinc Group, taking part into the creation of websites, e-commerces, native applications and digital platforms for big data management and monitoring.

His goal is to offer a unique and enjoyable experience for the users and to find ways to render the approach more accessible for everyone.

Oriol Llimona Cuscó

Project Manager

Degree in Business Management at the International University of Catalonia (UIC), in Industrial Production Engineering at the Polytechnic of Torino (POLITO) and Master in Business Management and Production Systems at the International University of Catalonia (UIC).

He has gained experience in organizations like PIMEC or Comercia Global Payments, E.P., and he is currently responsible for managing issues related to the accounting and finance of the Payment Innovation HUB.

He also develops supporting tasks in the project’s development process and participates on the economic analysis of those projects.

Silvia García Méndez

Communication and Marketing Strategist

Degree in Advertising and Public Relations at the University of Barcelona. Master in Marketing Management and Commercial Management at ESIC. Training in Human-centered design of Acumen and Ideo.

She has an extensive experience in strategic consulting in the field of innovation, digital communication and events production. She has developed her professional career at Cink as a senior consultant with top-level clients and has led projects in digital innovation, communication and digital transformation.

Project management skills, great interest in digital marketing and passion for new technologies, the entrepreneurial spirit of startups, creativity and open innovation. She is a lecturer at La Salle Barcelona, ​​teaching sessions on New Product Development and Design Thinking.

Silvia García Méndez

Communication and Marketing Strategist

Degree in Advertising and Public Relations at the University of Barcelona. Master in Marketing Management and Commercial Management at ESIC. Training in Human-centered design of Acumen and Ideo.

She has an extensive experience in strategic consulting in the field of innovation, digital communication and events production. She has developed her professional career at Cink as a senior consultant with top-level clients and has led projects in digital innovation, communication and digital transformation.

Project management skills, great interest in digital marketing and passion for new technologies, the entrepreneurial spirit of startups, creativity and open innovation. She is a lecturer at La Salle Barcelona, ​​teaching sessions on New Product Development and Design Thinking.

Vaibhav Puri

Product & Business Specialist

Product and Business Specialist with experience in building digital products in the payments and IoT space. In 2011, he founded and led product at an innovative IoT startup that sold products and services to thousands of customers across the globe.

Prior to his startup, he worked as a strategy consultant for McKinsey & Co and Ernst & Young. He has a strong passion for the payments space and is always on the lookout for innovative business models that are capable of revolutionizing consumer payments. Strong advocate for building payment solutions that bring ease and security to the whole customer journey.

Bachelors in Computer Science with Distinction from University of Pune, India and M.B.A. from University of Oxford.

Francisco Sobrino Rey

Chief Technology Officer

Computer Engineer at Universidade Da Coruña (UDC) and with a master’s degree in IT Project Management at Universitat Politècnica de Catalunya (UPC).

He began his professional career with R&D projects of sports tracking and Internet of Things, later he specialized designing systems architecture, microservices and Big Data projects. His interest in innovation, the quality of the applications and research about technological trends have allowed him to take the challenge of leading and managing the technical area of the projects in the Payment Innovation Hub.

In his free time he has given lectures and participated in the organization of multiple technological events.

Francisco Sobrino Rey

Chief Technology Officer

Computer Engineer at Universidade Da Coruña (UDC) and with a master’s degree in IT Project Management at Universitat Politècnica de Catalunya (UPC).

He began his professional career with R&D projects of sports tracking and Internet of Things, later he specialized designing systems architecture, microservices and Big Data projects. His interest in innovation, the quality of the applications and research about technological trends have allowed him to take the challenge of leading and managing the technical area of the projects in the Payment Innovation Hub.

In his free time he has given lectures and participated in the organization of multiple technological events.