Methodology and Approach
How we work
The user is the end and agility is the means
At Payment Innovation Hub, we are focused on designing new solutions and new experiences that quickly adapt to social trends and better meet customer needs. To do so, we apply the same agile innovation methodologies used by tech companies today.
Small multifunctional teams
We use the mix of our internal team and external experts to create interfunctional digital teams with experience of clients, UX, service design, and technical experts.
Agile working
We apply agile working methodologies to ensure we stay as agile as our competitors in the creation of ideas and discovery of useful services or products for the end user.
Lean approach
We trial and test before building. We carry out quick hypothesis and prototype testing with real clients.
User-focused
The target client is an ever-present in our projects, fully involved throughout the whole creation process. User tests, market analysis, and interviews are the tools we use every day.
Understand
Identify challenges and grasp market needs as a working framework.
Ideate
Co-create and conceptualize new products, services and business models.
Create
Design proof of concepts, prototypes and MVPs to make ideas come to life.
Test
Trial and test every solution with clients in order to iterate and improve every project.