Driving together the future of payments

About us

Payment Innovation Hub

Located at Pier01 of Barcelona Tech City, at Payment Innovation Hub we promote R&D projects on new payment and commerce solutions. This enables us to respond to new trends and consumer demands. As an open innovation hub, our mission is to form partnerships with other stakeholders in the innovation ecosystem that will help to identify needs, discover new technologies, and boost future partnership opportunities. Our aim is to consolidate our position as a leading international player in payment methods. In fact, the companies promoting its creation are amongst the world’s top innovators in their field.

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Silvana Churruca


Specialist in Cognitive Systems and Media from Pompeu Fabra University (UPF); Specialist in Theory of Communal Design and Esp. In Strategic Management of Design from the University of Buenos Aires (UBA). Silvana is the CEO of the Payment Innovation Hub, a JV founded by CaixaBank, Global Payments, Visa, Samsung and Arval with the purpose of boosting R + D + i projects that bring the best and most innovative experiences in payment methods to society. Previously, she managed the CaixaBank Payments Customer Experience team. With a strong multidisciplinary background, Silvana is an expert in the areas of Customer Experience, UX and UX Research, where she has been working for more than 15 years.

Silvia García Méndez

Communication and Marketing Strategist

Degree in Advertising and Public Relations from the University of Barcelona. Master’s in Marketing Management and Commercial Management from ESIC. Training in Human-centered design of Acumen and Ideo. She has extensive experience in strategic consulting in the field of innovation, digital communication and events production. She has developed her professional career at Cink as a senior consultant with top-level clients and has led projects in digital innovation, communication and digital transformation. Project management skills, great interest in digital marketing and passion for new technologies, the entrepreneurial spirit of startups, creativity and open innovation. She is a lecturer at La Salle Barcelona, ​​teaching sessions on New Product Development and Design Thinking.

Ada Cervera

User Experience Research Specialist

Bachelor’s degree in Sociology from the Universidad Autonoma de Barcelona, Postgraduate in Marketing from UPF and Executive Master’s in Marketing from EADA. More than 15 years of experience in market research at a national and international level from a client and consulting point of view and additional experience in innovative and UX research methodologies in recent years, doing co-creations, ideation and creative workshops on several industries providing a 360º process view (insights and strategy).

Oriol Llimona Cuscó

Finance & Legal Manager

Degree in Business Management from the International University of Catalonia (UIC), in Industrial Production Engineering from the Polytechnic of Torino (POLITO) and Master’s in Business Management and Production Systems from the International University of Catalonia (UIC). He has gained experience in organizations like PIMEC and Comercia Global Payments, E.P., and he is currently responsible for managing issues related to the accounting and finance of the Payment Innovation Hub. He also develops supporting tasks in the project’s development process and participates in the economic and legal analysis of those projects.

Pilar López Pérez

Project Manager

Specialist in management of projects in innovation, marketing and communication. Master in Advertising and Business Communication and specialist in Digital Marketing and Customer Experience from ESIC - ICEMD. Currently Project Manager and supporting the area of communication through dialogue with partners, management of the project pipeline, planning and follow-up of solutions. In her trajectory as Key Account Manager she has worked with world-class clients, leading entrepreneurship projects, labs of innovation and marketing. In the field of communication she has been responsible in public institutions focused on institutional communication, strategic definition, implementation of marketing initiatives and management of multidisciplinary events.

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